ICAP | Integrated Customer Acquisition Process

iCAP™ is a process developed by Premier Business Advisors which evaluates the 4 key elements of customer value:

Acquisition Cost

Transaction Value

Retention Cost

Lifetime Value

The process looks at the means and methods for customer acquisition most effective and best suited for the specific market environment.

This an integrated approach which considers several factors and results in a comprehensive and cohesive plan delivering in the best possible ROI.

A small sample of what we may research through iCAP:

• What are your prospective customers really thinking?

• How and what are you communicating?

• What's the primary problem it solves?

• How will I be better off with it?

• Will it really do what you're telling me it will?

• What specifically will it do to solve my problem or answer my concern?

• Is this information for real?

• Is it the newest or latest model?

• Who else has bought it? What did they think of it?

• Why should I trust you?

• Is yours the best company to get this item from?

• Is it a fair value?

• I really want it, but how can I justify spending the money?

• Do I really need it now?

• Why should I make this purchase today, or this week?

• How can I make sure I'm not making a mistake?

• Okay, I'm ready to get it, but tell me again why I should want it?

• If I buy it, how complicated will it be to use? What kind of help will I get?

• How long will I have to wait to get it?

• Yes, I made the purchase, tell me again why it was worth all the money I spent?

• If I buy it, how can I get the most of out it?